Nielsen reveals biggest TV moments on Twitter

By Ashley Laggan,

Nielsen recently released a chart detailing the biggest TV moments on Twitter from Sept. 1, 2013 to May 25, 2014.

Via a press release, Nielsen revealed that live events like the Superbowl and The Grammy Awards generated the most tweets.

According to the chart, AMC’s Breaking Bad drew in 9.1 million people on Twitter and had the greatest reach among Twitter members, with 51,000 tweets mentioning @aaronpaul_8 and 19,000 tweets mentioning @BryanCranston.

The Grammy Awards had the most tweets, with 13.8 million tweets being sent about the awards show. @Arbys' tweet to @Pharrell was retweeted a whopping 57,000 times.

Super Bowl XLVIII had even more activity and reach, with 25.3 million tweets posted about the event reaching 15.3 million people. The top hashtag of the night (#esurancesave30) was mentioned a total of 1.8 million times.

The Oscars had the most impressions with 1 billion, meaning that all of the 13.9 million people in the Twitter audience saw an average of 75 tweets about the event. The “selfie” tweet from @TheEllenShow was retweeted 1.1 million times.

NBC’s The Voice and Univision’s Nuestra Belleza Latina finished out the chart with most tweets per unique and most tweets and tweets per minute.



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