Rovio, Hasbro present Transformers and Angry Birds in new mash-up

By Chelsea Lewis ,

Rovio Entertainment and Hasbro Inc. have announced that they will be teaming up to bring together two very well known franchises. Angry Birds and Transformers will be brought together with a mobile game and other products from Hasbro.

In a statement released by Rovio and Hasbro, they expressed their excitement about combining these brands and creating an interactive way for customers to engage with them.

"This mash-up is going to appeal to both those who grew up with the brand in the 80’s, as well as fans of the brand today," Blanca Juti, Chief Marketing Officer of Rovio said. "People are going to love it!”

This is not the first time that Hasbro and Rovio have created a mash up from two popular brands. They recently combined Angry Birds and Star Wars with new product lines and games.

John Frascotti, Chief Marketing Officer at Hasbro said that this combination of Angry Birds and Transformers will provide a whole new storyline, new characters and a fun way for fans of these brands to come together. Some products will also interact with TELEPODS platform to provide an even deeper level of connecting with the brands. Hasbro said that they have been working closely with Rovio.

"We’ve collaborated with Rovio to create opportunities for kids and families to experience Autobirds and Deceptihogs across multiple formats and entertainment platforms for a completely immersive branded experience," Frascotti said.



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