Seth MacFarlane joins LeVar Burton's campaign to revive 'Reading Rainbow'

By Daniel S Levine,

Seth MacFarlane already proved that he’s more than just the creator of Family Guy and Ted by helping bring Cosmos back to the small screen. Now, he’s doing that again by helping out LeVar Burton’s Reading Rainbow campaign.

In an update to the Kickstarter campaign, Burton wrote that the A Million Ways To Die In The West director will match the next $1 million in pledges to the campaign, starting at $4 million.

The campaign, which launched last month and took just 12 hours to reach the initial $1 million goal, still has five days remaining. It has already passed $4.1 million and there have been over 85,000 backers.

In a statement to the Associated Press, Burton said he was left speechless by MacFarlane’s “extraordinary curiosity.” MacFarlane’s rep also confirmed his plans to donate to the effort.

While Reading Rainbow ended in 2009, the brand has been kept alive for more reasons than just nostalgia. An app was launched a few years ago and the campaign will help bring it to schools that may not have been able to afford bringing it to all students. The initial plan was to bring the program to 1,500 classrooms, but that can now be expanded to 6,000 after MacFarlane stepped in.

image courtesy of ACE/INFphoto.com

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