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'Better Call Saul' billboard features working phone number for Saul Goodman

By Brendan Morrow,

Breaking Bad fans eager to get a look at the spinoff, Better Call Saul, now have a bit more information about the show by way of some interesting new advertising.

AMC has released a real billboard in Albuquerque, New Mexico advertising Bob Odenkirk's character Saul Goodman.

In the ad, Saul Goodman is going by a different name: James M. McGill. The ad also seems to be more traditional and professional than the over the top advertising for Saul in Breaking Bad, suggesting that at this point Saul may not have fully embraced his life of crime.

Breaking Bad fans will also remember that James M. McGill was Saul's name before having it changed to Saul Goodman, for reasons that will likely be explored throughout Better Call Saul.

The number on the billboard is a real working number which, when called, brings fans to a voicemail with James M. McGill telling you to leave a message. Entertainment Weekly confirmed this voicemail was recorded by Odenkirk.

Better Call Saul will be AMC and Vince Gilligan's attempt to continue the success of Breaking Bad after the critically acclaimed series ended last year. As we previously reported, Vince Gilligan said that the show will start in 2002, but shouldn't be expected to be linear.

image via Twitter from Vulture

image courtesy of Devan/INFphoto.com

 
 

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