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CBS pushes Halle Berry's event series 'Extant' back to 10 p.m.

By Kyle Johnson,

CBS revealed on Monday that just three weeks since the event series Extant debuted, the network has decided to push it back an hour later.

The Halle Berry-starring vehicle will now air at 10 p.m. on Wednesday nights instead of at 9 p.m. According to The Hollywood Reporter, the time shift will begin with the upcoming fourth episode.

With Big Brother providing a weak lead-in, despite being a top performer on Wednesday nights, CBS is hoping moving Extant back an hour might help the struggling, expensive program. The series will now have a lead-in from an encore episode of Criminal Minds for the rest of its run.

A similar move helped the network's other original summer series Under the Dome. Extant hasn't been too strong in live+same day ratings, with the third episode drawing only 1.1 rating in the advertiser-important 18-49 demographic.

CBS has noted that Extant numbers improve when Live+7-day ratings are included. The series premiere jumped 71 percent from a 1.6 rating to 2.4 rating, and has been averaging about a 2.2 demo rating through the three episodes.

image courtesy of Sonja Flemming/CBS 2014 CBS Broadcasting, Inc.

 
 

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