First look at Sasha Baron Cohen in 'Grimsby'

By Will Ashton,

Although he has already introduced the comedy world to such memorable characters as Borat, Ali G, Bruno and Admiral General Aladeen, just to name a few, he isn't done yet and his latest creation has just made his first public appearance.

On Twitter, none other than Eric Idle sent out the following tweet, courtesy of /Film:

image via Twitter from Eric Idle

Directed by Louis Leterrier (Now You See Me), the upcoming comedy centers on a soccer hooligan (Cohen) who goes on the run with one-time estranged black-ops agent brother (Mark Strong).

As mentioned in the tweet, filming on Grimsby is still in motion, coincidentally (or not) at the same time as the World Cup. In addition to starring, Cohen is also producing and co-wrote the film with Phil Johnston (Wreck-It Ralph) and his Borat co-writer Peter Baynham.

After filming this comedy, Cohen is set to move onto starring in Through the Looking Glass, the upcoming sequel to 2010's Alice in Wonderland.

While this taste should be enough for fans to get excited, they still have to wait a little more than a year for the movie to hit theaters, as it is scheduled to be released on July 31, 2015.

Image courtesy of Dara Kushner/INFphoto.com



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