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While most clothing brands have a growing list of celebrity faces to represent them, Hollister has stayed under the radar of celebrity endorsements - until now. The laid-back California style clothing company will be releasing their very first celebrity designed clothing line on Aug. 8, with Pretty Little Liars star Lucy Hale as the face behind the fabric.
Hale’s line will reflect her personal style, while incorporating the relaxed Southern Cali look Hollister shoppers enjoy.
“I definitely lean more toward a laid-back look, which makes my style a great match for Hollister,” Hale told Women's Wear Daily (WWD). “I wanted to create carefree outfits that effortlessly transition from a coffee run to going out.”
This two-prong fashion line has separate release dates. The Aug. 8 collection consists of easy-to-layer basics, while the Aug. 29 collection will show off soft dresses and skirts. Prices range from $19.95 to $44.95.
According to WWD, Michael Scheiner, Hollister’s senior director of marketing and public relations, hopes that the collaboration with Hale will bring the clothing company closer to its teenage shoppers.
To promote her new clothing line, Hale will soon be taking over Hollister’s Twitter account to host a surprise live question-and-answer session. Hale will also be making live appearances in California Hollister stores throughout the month.
Be sure to shop the line while you can. According to Hollister, the clothing collaboration will only be available in stores for a very limited time.
— Hollister Co. (@HollisterCo) July 31, 2014
Image via Twitter from Hollister
Image courtesy of INFphoto.com