New research suggests that the color red can be sexy and threatening at the same time

By Jennifer Pilgrim,

There's more to color than meets the eye, suggests new research published in the Personality and Social Psychology Bulletin. The study outlines new research developed that finds the color red has more sides to it than previously thought.

According to TIME, it appears that an underlying instinct within both men and women provides certain reactions upon witnessing the color red. Although not constant, and not obviously conscious, it was found that men more often found women in red to be more sexually appealing, while women saw other women in red as a sexual threat.

Adam Pazda, a graduate student of the University of Rochester and the head of the study, says that color is typically taken for granted. "Behind the scenes, it can affect us phsychologically in the way we perceive others or ourselves," he explained in a statement to ABC News. Color is sometimes attributed to behavior due to personal perceptions.

The study done simply replicated a 2008 study on male subjects about the color red, although it focused on female participants. It was found that, although there are different and distinctive perceptions on the color red, they are not the end-all, be-all for deciding who someone is before getting to know them.



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