Pizza Hut builds a real-life pizza thrower for 'Teenage Mutant Ninja Turtles' promotional stunt

By Daniel S Levine,

While Paramount’s Teenage Mutant Ninja Turtles reboot will deviate from the classic stories we all know and love, that isn’t stopping the studio and its promotional partners from milking nostalgia. One of the publicity tie-ins comes from Pizza Hut, since the mutant turtles love pizza.

The studio and pizza chain announced that they will show off a full-size Pizza Thrower at the San Diego Comic-Con this weekend. Fans will be able to sit at the controls and even launch pizzas at Shredder and other targets. Obviously, the pizzas will not be real, since there would be quite a mess otherwise.

“There's no better place to bring technology of this scale to life than at Comic-Con,” Jared Drinkwater, Senior Director of Marketing at Pizza Hut, said in a statement. “We know that convention goers are going to love taking down Shredder, sampling Cheesy Bites Pizza and will have a lot of fun with both of our brands throughout the convention.”

The Pizza Thrower, which was built by Syyn Labs, has a 16-foot rotating cannon that will launch the pizzas. It’s not known if the device is in the new movie, but there was a toy version in the early ‘90s that some Con attendees probably have in their closets, TIME points out.

TMNT, which was produced by Michael Bay, hits theaters on Aug. 8. It was directed by Jonathan Liebesman.

image courtesy of Roger Wong/INFphoto.com

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