Hershey Company unveils new corporate logo

By Michelle Kapusta,

The iconic chocolate company has unveiled a new corporate logo complete with an updated look of a Hershey Kiss and the candy maker’s name underneath.

According to a press release, the new look is part of Hershey’s Visual Identity System. The modern brand will impact all the visual aspects of the company including the website, retail stores and interior design of corporate office spaces.

"Today we are much more than the 'Great American Chocolate Bar,'" said Mike Wege, Senior Vice President and Chief Growth and Marketing Officer at Hershey. "We have an amazing portfolio of iconic brands in confectionery and snacking, a great workplace filled with remarkable people and a longstanding commitment to giving back to our communities. Our updated company brand and refreshed visual identity is an expression of our progression to a modern, innovative company that positively impacts our local communities as we continue to grow globally."

However, not everyone agrees that the new look is visually appealing. Some Twitter users were quick to point out that the new logo could remind consumers of something else.

image via Twitter from Kira Bind

Hershey’s is the largest chocolate manufacturer in North America and its products are sold in over sixty countries worldwide. The company was founded by Milton S. Hershey in 1894.

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