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In an effort to make fast food even faster, McDonald’s in South Florida will be offering a 60-second drive-through for lunchtime.
Between noon and 1 p.m., a timer will be given to customers when they pay. Customers will receive a free item on their next visit if it takes over a minute for them to get their food.
A trial run of this speedy lunchtime will go through the end of September. Some anticipate that this service will spread, if it works, beyond the 800 Florida McDonald’s to other sites.
However, McDonald’s spokesperson Lisa McComb told ABC News that “There’s nothing in the works at the national level at this time.” Instead, this idea was something that Florida McDonald’s franchise owners decided themselves.
Controversy has already arisen from fast food employees and customers alike. Concerns about diminished food quality, increased corporate power and peoples’ inability to wait were voiced on social media platforms such as Time magazine’s Facebook page.
The comments on this page include humorous responses like, “Eating that timer would be better for you than eating McCrap.” There are also angry rants like, “There’s no need for companies to torture their workers so people can get their food faster.”
image courtesy of Lek/INFphoto.com