NBC hopes this year's Emmys becomes a social event

By Jorie Goins,

This year's Primetime Emmys might be the most interactive yet.

According to NBC News, the network plans to take advantage of its stars' social media clout to plug viewers in as they watch the show. For example, during this past week, host Seth Meyers provided exclusive video footage of rehearsals and press conferences through his social media handles (@LateNightSeth).

Comedian Retta, who stars on Amy Poehler's Parks and Recreation, will also be the red carpet and in-show live tweet correspondent on the big night.

Social media sites Facebook and Twitter will also be getting in on the fun. Twitter will have a zip line camera that provides footage from the red carpet and pre-show events. Facebook will also introduce its new "Mentions Box," a device that links people with their favorite public figures at events.

This is only the beginning. There will also be a selfie station where attendees can take selfies that will be featured on NBC's Facebook page. E! Online will also have a social media Q&A with real time submissions from social media.

In anticipation of a huge amount of viewer-star interaction, NBC has already gotten a jumpstart on involving viewers in all of the glamorous fun.

One example of taking the Emmys to social media is the following Facebook post, in which NBC asked fans for questions for their favorite TV stars.

Post by NBC.

image via Facebook from NBC

The 66th Annual Primetime Emmy Awards will air live on Monday at 8 p.m. EST.

image of Seth Meyers courtesy of Jennifer Graylock/INFphoto.com



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