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One Direction is back in publicity mode, but not for another new album full of songs for teen fans to sing along with. No, the U.K. boy band is back with a new fragrance called “You & I” and new commercials to go with it.
The first ‘trailer’ for the fragrance was a bizarre black and white backstage video. As MTV illustrates, the video features the group doing some pretty strange things with the fragrance. Even One Direction can’t figure out the point of a fragrance named after a boy band’s song. What does “You & I” smell like? Harry Styles tries to figure it out by spraying a man’s beard.
Today, another video for the fragrance arrived, showing the group suspended from a ceiling, trying to steal their own fragrance for some inexplicable reason. According to Billboard, this trailer was teased by the guys on Twitter with special cover art.
If you think this is the first time that One Direction is putting out a fragrance, you probably aren’t a One Direction fan. Back in June 2013, they announced “Our Moment.”
— One Direction (@onedirection) August 5, 2014
image via Twitter from One Direction
image courtesy of Famous/ACE/INFphoto.com