TV Ratings: NFL preseason preemptions propel CBS to win

By Kyle Johnson,

CBS easily topped Thursday night in the ratings thanks to NFL preseason preemptions, with the race for No. 1 among the top four networks not even particularly close.

Of course there will be an adjustment to numbers, but for the moment, fast national ratings show CBS up to a 1.7 rating in the 18-49 demographic and 6.125 million viewers. Thanks to football, Big Bother improved to a 2.5 rating, HitFix reports.

The Eye network was not the only one to see improved ratings due to football, though no one else got as big a bump. Fox pulled in a 1.3 rating in the demo and 4.73 million viewers, which is strong considering the network usually sags on Thursday nights, especially when airing all encores.

Just a hair behind Fox in the 18-49 demo was NBC with a 1.2 rating, but the network pulled in the stronger overall audience with 4.87 million viewers. According to The Hollywood Reporter, an hour of Welcome to Sweden received a big boost on the night improving to a 1.2 rating between the two episodes. That's a nice jump considering the freshman comedy was averaging only a 0.7 rating before then.

ABC brought up the rear with a 1.0 rating in the advertiser important demo and 4 million viewers. A two-hour showing of forgettable reality competition The Quest even improved on the night to a 0.9 rating. World's Wildest Commercials followed and drew a 1.1 demo rating.

image courtesy of Screengrab/CBS ©2014 CBS Broadcasting, Inc



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