'Avatar' Says 'I'll Be Back'
After being pushed out of Imax theaters by Alice in Wonderland before it stopped making money, it looks like megahit Avatar will get a re-release sometime this summer.
From the New York Times: “In New York on Thursday, Imax’s chief executive, Richard L. Gelfond, said that Mr. Cameron had about 40 minutes of extra material. Only about 10 minutes of film could be added, though, to keep under the 170-minute maximum length a movie can be released in analog Imax theaters. But that is just the amount Mr. Cameron has said he could easily push through postproduction for a director’s cut or for the DVD release, including a scene in which Jake Sully further proves himself to the Na’vi people, and another surrounding a native festival.”
The Dark Knight was re-released in Imax in January 2009 after being out of theaters for a few months, and it was able to add a few more million dollars to its gross. We’ll see what Avatar can do this summer with new scenes.
