Awards season equals free swag for celebrities

By Kinsey Roberts,
The stars will be receiving some impressive gifts
Actor Brad Pitt arrives for the 17th annual Critics Choice Movie Awards at the Hollywood Palladium in Los Angeles on January 12, 2012. UPI/Jim Ruymen

It is officially awards season. It kicked off Wednesday with the People’s Choice Awards, followed by a star-studded event at the Critics Choice Awards on Thursday featuring the likes of Michelle Williams, Brad Pitt, Emma Stone and many others. Next up is Sunday’s Golden Globe Awards, and while not everyone will win the coveted trophy, everyone will walk away with some impressive swag.

InStyle shared with us commoners the goodies that the attendees of the Golden Globes will be graced with. Of course, what you receive depends on whether you’re a lady or gentleman. So without further ado, check out these impressive gift bags.

For men: Former sexiest men alive like Brad Pitt and George Clooney will receive their gifts in the Kenneth Cole “Manhattan” portfolio. Inside they’ll find an array of goodies including Eau de Lacoste cologne, Godiva truffles, Adler Collection desk calendar, a Container Store iPad case and L’Oreal Paris and shave balm. Sounds sexy!

For the gals: People says the ladies’ swag comes in a Dooney & Bourke zipper pocket sac. Inside you can find Aura by Swarovski perfume, a L’Oreal Paris beauty package, Immunocologie eye treatment serum, Godiva truffles, Lollia handcreme as well as a hanging cosmetics bag from the Container Store. Whew, what a hoot!

Emma Stone at the 17th Annual Critics' Choice Movie Awards. (Hollywood, CA) ***Not for syndication in England and France!***

The stars probably feel very fortunate to be receiving these luxurious gifts as a token of appreciation for their hard work throughout the year. Not to mention if they love a particular product, that could mean big sales for the lucky company. A 2011 article from Business Week explained the importance of these uber-expensive gift bags to the companies who provide the stuffing. The article notes last year cosmetics company RevitaLash spent $50,000 sponsoring and supplying gifts, but estimated the free advertising and PR their company received during awards season was equal to $2.4 million in advertising expenses. Sounds like a pretty sweet deal.

Do you think celebrities use their swag bag contents or give it away?



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