Dakota Fanning's Marc Jacobs ad banned in UK

By Deborah Kim,

Marc Jacobs' latest perfume, Oh, Lola!, is a little too raunchy for the Brits.

People reported Dakota Fanning's latest ad for the fragrance is banned in the U.K. because it is too "sexually provocative" according to Britain's advertising watchdog, the Advertising Standards Authority.

The 17-year-old's ad features her sitting down in a mini, lace dress with the perfume bottle between her legs. It has been out since June and has already appeared in several magazines and newspapers in the country.

E! News reported the ASA believed the NYU student's youthful look made the ad even more inappropriate.

"We understood the model was 17 years old, but we considered she looked under the age of 16…Because of that, along with her appearance, we considered the ad could be seen to sexualize a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offense," the organization said.

Therefore, the ad will no longer appear in any print media in the U.K.

The company who makes Oh, Lola!, Coty Inc., disagreed with the ban, saying the ad was "provoking, but not indecent" because it didn't feature any "private body parts or sexual activity."

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