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One of the advantages of cheap horror movies is that they can easily make their budget back in a matter of hours thanks to special midnight screenings. Paramount Pictures’ latest low-budget horror film, The Devil Inside did just that, making twice as much as what it cost the studio in midnight screenings Friday morning alone. The film brought in $2 million.
Reuters reports that the film, which is the only new wide release in theaters for the first full weekend of the New Year, cost Paramount just $1 million.
What makes the numbers even more striking is that Sherlock Holmes: A Game Of Shadows made just $1.25 million at midnight screenings on Dec. 15 at 1,650 theaters, Reuters notes. Holmes had a budget of $125 million.
It is worth noting as well that The Devil Inside was shown at midnight at less theaters than Holmes. According to Variety, the film was shown at about 1,400 theaters. Later Friday, the film expanded to 2,300 theaters.
Paramount originally predicted that the film would make at least $8 million, but have now decided to adjust that prediction. Still, it is probably not going to top Mission: Impossible - Ghost Protocol, as a Paramount film, notes The Hollywood Reporter.
The Devil Inside has no major stars and was directed by William Bell and produced by Matthew Peterman. The film has been critically panned, receiving only a 7 percent fresh rating on Rotten Tomatoes.