Don't Want to Watch the Super Bowl? Watch Animal Planet's Puppy Bowl!
If you’re not too keen on watching the Super Bowl this Sunday, how about some Puppy Bowl? CNN calls the Puppy Bowl Animal Planet’s adorable response to the Super Bowl.
Executive Producer Melinda Toporoff said, “At first, it was kind of like our Yule log—we just needed to put something on TV during the Super Bowl. But it has transformed from style over substance to a lot of substance. We’re all pleasantly surprised by how well it does.”
ABC News reports that the Puppy Bowl averaged nearly 1.1 million viewers last year for the network. That’s nearly twice what Animal Planet averages in prime time.
Marjorie Kaplan, president and general manager of Animal Planet, explains the appeal, “Somebody said to me, ‘Babies and puppies, they tear open your heart.’ There is just something about how excruciatingly cute they are.”
The show starts at 3pm EST and runs for two hours.