Facebook Attempts to Trademark the Word “Face”

Last week, Facebook went after social-networking site for teachers, Teachbook, for using the word "book" in its name. This week, Facebook is trying to trademark the word "face." First "book," now "face." It might seem Facebook is attempting to achieve world domination one word at a time.

According to court documents, Facebook is trying to trademark the word "face," but once again the company has met opposition from Aaron Greenspan. Greespan is the CEO and president of mobile payment app FaceCash. Greespan is also known as a Harvard classmate of Mark Zuckerberg, who claimed he was involved in Facebook's development. Greenspan said that he filed two extensions to appose the trademark of "face."

"If you search the patent database, there are thousands of marks that contain the word 'face,'" Greenspan said, according to CNNMoney.com. "I understand where Facebook is coming from, but this move has big implications for my company and for others."

According to experts, Facebook might not win this case. "I'd bet against 'face' being awarded to Facebook," said Henry Sneath, a patent and trademark lawyer based in Pittsburgh. "You cannot overtake the use of a generic word people use in everyday speech."