Fewer People Going to the Movies, but Hollywood is Making More Money
NATO put together the numbers and these are the results: Though, fewer people went to the movies this summer, Hollywood actually made more money. How did this happen?
From the first weekend of May to the upcoming Labor Day weekend, domestic revenue should add up to $4.35 billion -- $100 million more than last year. The actual quantity of tickets sold is expected to add up to 552 million; the lowest since 2005 when 563.2 million tickets were sold.
Ironically, the reason for the low audience turnout is the same as the reason why Hollywood made so much money; surcharges added to 3D movie tickets.
Movie executives might be tempted to make more 3D movies, focusing only on the part of the report that shows 3D makes money. However, efforts should be targeted on getting people into the movie theaters with high quality material.
"There's been too much emphasis on the increase in ticket prices," a NATO spokesman said. "It's too quick and easy to point to ticket prices and say that's the reason a summer does better or worse. The difference in almost any year is how attractive the movies are to an audience."
Sources:
Cinematical