Google to Burst Apple’s Musical Bubble

According to reports, Google is in talks with record labels to open a digital music store to allow its mobile users to play songs wherever they are. Google’s plan also includes a digital locker, which will allow users to download music once and play it on every device.

Music experts are excited at the prospect since Google’s decision could end the monopoly Apple has had on digital music distribution since 2003. At the moment, iTunes Music Store accounts for 70 percent of US digital sales.

"Finally here's an entity with the reach, resources and wherewithal to take on iTunes as a formidable competitor by tying it into search and Android mobile platform," said a label executive who asked not to be identified.

Label executives would welcome Google with open arms since there are growing concerns about the control Apple exerts on everything, including prices and digital formats. However, some are skeptical on Google’s retail experience.

"We're cautiously optimistic because Google has great scale and reach but doesn't have a track record in selling stuff," said another label executive who declined to be named.

If talks come to fruition, Google expects to open its store for Christmas, according to GeekSmack.net.