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Jay-Z and Beyonce’s daughter, Blue Ivy, has already risen to fame strictly by having superstar parents.
She was also featured on her dad’s new track “Glory,” as the sounds of her cries can be heard during the end of the song.
But her private parents won’t be selling her pictures any time soon. Instead, The Washington Post reports that they have filed an application with the U.S. Patent and Trademark Office to protect the name of their newborn.
Beyonce and Jay-Z’s move will protect Blue’s ability to start a bevy of fashion lines in her name – including baby carriages, diaper bags, etc.
There have already been money-making hopefuls who have tried to use Blue Ivy Carter’s name for business opportunities.
Fashion designer Joseph Mbeh tried to trademark the term “Blue Ivy Carter NYC” in early January and someone else filed paperwork to trademark “Blue Ivy Carter Glory IV” about a week later.
Cinema Blend reports that there is a boutique in Sturgeon Bay, Wisconsin that trademarked “Blue Ivy” over a year ago, so Beyonce and Jay-Z can’t prevent the business from making any money since it was way before the baby was born.
Beyonce and Jay-Z have both made names for themselves in the fashion industry already, with Jay-Z’s Rocawear and the “Love on Top” singer’s House of Dereon.