Jay-Z Premieres 'On to the Next One' Video and . . . Wow

Jay-Z has premiered his new music video for “On to the Next One,” off the Blueprint 3 album, and it's . . . well, it's pretty interesting to say the least.

There have been more and more rumors lately of artists such as Jay-Z, Beyonce, Rihanna, and Lady Gaga being involved in the occult and freemasonry. Jay-Z throws up “the rock,” which is also interpreted as a conspiracy pyramid, Rihanna's “Russian Roulette” sent up red flags back in October, and Lady Gaga is just plain weird.

Of course, Jay-Z has heard the rumors just as well as we have, probably better. That being said, his video including such demonic symbols as horns, a cross flanked by bullets, and bleeding goats can't be coincidence. It's too blatant to be labeled as subliminal, but a little too far for some to call it all a parody.

My take? Jay-Z is having fun with the rumors, but doing so in a less than responsible way. While there will be the type of backlash that will probably give him a good laugh, I can see the outcry being more than he bargained for.

Then again, all the rumors could be true and this is all just part of his master plan.