Kate Hudson shines as new face of Ann Taylor

Ann Taylor announced Wednesday that Kate Hudson will be the new face of their spring 2012 line, releasing Hudson's first ads at the same time.

The Huffington Post reports the brand has been a favorite of Hudson's for quite a while.

"I love fashion, and their new Spring collection is so stylish and hip and colorful! As a young girl I looked up to the sophisticated style of Ann Taylor so it’s been very cool to see how the brand has evolved to meet the changing needs of modern women," Hudson said.

The actress's already impressive resume - two young sons, a jewelry line and an endorsement deal with Almay - shows she is only going after extracurricular activities that interest her. PEOPLE says the brand sought out Hudson because she represents a "modern women of substance, style and success across every generation."

"Kate is a dynamic woman who truly embodies the new Ann Taylor," Kristen Dykstra, senior vice president of brand marketing for the company, told CBS News. "While she is most known as a beautiful and talented actress, she is also a devoted mother, daughter, sister and philanthropist who manages to do it all with a radiant smile, joie de vivre and effortless style."

With the frequent turnover of models, The Huffington Post commented that "you'd think it was casting for some VH1 reality show," it's no surprise the label has another new face. Hudson joins the ranks of Katie Holmes, Heidi Klum, Demi Moore, and Naomi Watts who have also posed for Ann Taylor.

Kate's spread, as well as some great behind-the-scenes photos are up on The Daily Mail.

Congrats on the new gig Kate, we'll be interested to see if your face in the window finally makes it cool for the younger crowd.