Kenneth Cole Tweets Offensive Comment Involving Cairo Protest

At around 10am EST, someone from the company sent a tweet using the skirmishes in Cairo to promote a new line of clothing, according to ABC News.

The tweet read, “Millions are in uproar in #Cairo. Rumor is they heard our new spring collection is now available online at http://bit.ly/KCairo - KC.” In a breech of etiquette, the tweet used the #Cairo hashtag intended to make information on the events easier to find.

Information on the Kenneth Cole account says tweets signed “KC” are written by Cole himself. About four hours after the tweet was posted, Cole deleted it and issued an apology to the media and on Facebook.

Shortly after the tweet surfaced, a parody account @KennethColePR began tweeting offensive comments about other events in mockery.

Despite the uproar on Twitter, some even called for boycott, Kenneth Cole shares were up almost 2.5 percent four hours after the incident.