Lauren Conrad taking business in eco-friendly direction

By Deborah Kim,
Lauren Conrad at the US Weekly Hot Hollywood Party. (Hollywood, CA)

While her Hills and Laguna Beach co-star is preparing for a baby, Lauren Conrad is also getting ready to give birth, to a new business venture that is.

Market Watch reported the reality star turned fashionista is partnering up with BlueAvocado, an environmentally conscious lifestyle company, to produce a line of eco-friendly goods, including home, travel and cosmetic accessories.

"The BlueAvocado partnership represents a synergy of things I love to do—design great products, enable women to realize their dreams, and inspire thoughtful action.... Once you realize the responsibility we have to improve our environment in our lifetime, you feel compelled to act with urgency. BlueAvocado provides a canvas for me to invite change,” Conrad wrote of the deal.

According to MTV Style, the 25-year-old actress already has several projects under her belt and they’re making her a very rich girl.

The site reported Conrad helps run hair and makeup blog The Beauty Department, designs two fashion lines, Paper Crown and LC Lauren Conrad for Kohl’s, and writes a column for Forbes, all of which are contributing to her multimillion dollar empire.

To help promote her collection, Conrad plans on inviting her more than 395,000 Facebook fans to join BlueAvocado’s movement. Her products will be available for purchase this summer.



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