'Mad Men' Season Premiere Attracts 2.8 Million Viewers

Mad Men debuted its third season on Sunday night, attracting 2.8 million viewers.

According to Associated Press, the AMC series gained a one-third boost in viewers in comparison to the premiere for the second season, which drew in 2.1 million viewers. The premiere for the third season aired three times on Sunday and attracted a total of nearly 4 million viewers.

Variety reports that "Mad Men" also gained the most downloads out of any other program on iTunes. The series has scored more Emmy nominations including drama writing nods and nominations for actors Jon Hamm, Elisabeth Moss and John Slattery. The show has 16 nods, more than any drama series, Associated Press said.

The premiere of "Kourtney and Khloe Take Miami" also set a record for being E!'s most-watched series with 2.7 million viewers, Reuters reports. The debut gained 60 percent more viewers than last season's premiere of "Keeping Up with the Kardashians." The Lifetime network's "Drop Dead Diva" and "Army Wives" also did well by attracting 3 million and 4 million viewers, respectively.