'The Martha Stewart Show' gets the axe

By Gina DiFalco,
.Martha Stewart attends the premiere of 'The Ides of March' at the Ziegfeld Theater on October 5, 2011 in New York City....

Martha Stewart’s daytime show got the axe from the Hallmark Channel.

The Martha Stewart Show is set to stop production this spring after disappointing ratings weren’t worth the steep cost the show needs to maintain daily live shows.

Sources told The New York Post that once Stewart’s Martha Stewart Living Omnimedia was informed of the cancellation, they started to plan a copious send-off finale show similar to Oprah Winfrey’s after 25 years of The Oprah Winfrey Show.

Stewart’s entire programming block, which includes Emeril’s Table, Mad Hungry with Lucinda Scala Quinn, and Martha Bakes, is said to be running through to September, but any show that surpasses the month of April will be a repeat.

USA Today reports that The Martha Stewart Show’s average audience was only around 200,000 viewers.

Lisa Gersh, president of MSLO, hinted that the costs were getting too high at an investor conference last month. “Our expensive studio lease is expiring next year, and we will either bring television in-house or find lower cost space, which will significantly reduce our TV operating margins,” she said.

Stewart’s company said in a statement that they "are in discussions about potential new programming and concepts for daytime.”



Join Our Newsletter

Popular Threads