Olsen Twins' Fashion Line Reaches $1 Billion

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Mary-Kate and Ashley Olsen’s fashion company, Dualstar, has been acclaimed for the fall 2011 sportswear collection of high end separates and textured pieces. The luxury fashion line, "The Row," has reached over a billion dollars in total sales and the twins have no intention of slowing down. Their first time as fashion designers came early in childhood when they created a fashion forward line of tween clothes for Wal-Mart. The famous child actresses have expanded the line down into a lucrative partnership with JCPenney, which carries the "Olsenboye" line.

Although "The Row" started off slow, it is not stigmatized like many other celebrity clothing lines. The twins have been surrounded by fashion from their early television years, and were constantly in fittings, around tailors, and inspired by extremely fashionable women. They packed their bags moving from L.A. to NYC at age 18, as they have taken a hiatus from acting to focus on their fashion careers. Although they are 24, the Olsen Twins have immense fashion aesthetic and business savvy exemplified by their line’s success.

“Each of the looks we’ve shown for fall was designed top to toe, but then we thought about how everything should dismantle as separates,” Ashley told Vogue. The young designers have a bright future in American fashion.


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