The Paris Hilton empire may never end

Paris Hilton has her own video game.

Someone just pull the plug on her, please.

Her game, titled ever-so appropriately "Paris Hilton's Jewel Jam" was unveiled at E3 on Tuesday, a video game expo that shows the latest in gaming technology.

Hilton caused quite the commotion when she strolled into the event at the Los Angeles Convention Center and photographers wasted no time snapping all the photos of the camera loving heiress they could.

"Sorry I'm late," the heiress said. "I'm really excited to have my new video game, 'Diamondquest.' Thank you all for coming, and you can download the game," she said.

It's probably a good idea to know the name of your game before you announce it.

Her game will be able to be played on a cell phone and is due to be released later this year. Big surprise Hilton's much loved cell phone is bringing her business.

"Paris Hilton's Jewel Jam" is being developed by Gameloft who will be producing more than one game with Hilton.

I just can't wait to see what they come up with next!

Doubt it.