Paul McCartney honored by JBL's "Hear the Truth" ad

Former Beatle, Sir Paul McCartney will star in the next phase of JBL’s “Hear the Truth” brand as announced by Harman International Industries.

President and CEO of Harman states that, “Music fans should not settle for good enough when it comes to listening to their favorite artists. They should not have to sacrifice the quality of the music for the sake of convenience that comes with digital music."

He adds, “The JBL ‘Hear the truth’ campaign is about acoustic quality and features artists who want their fans to listen to music as it was intended to be heard. Sir Paul McCartney is the ideal representation of why great music has lasting impact and the importance of high-quality sound reproduction. JBL is held in high esteem worldwide by musicians, and our goal is to faithfully recreate their music through JBL products.”

Debuting on February 12 at the 54th Grammy Awards, McCartney will premiere as in the JBL ad. In addition, JBL will sponsor McCartney upcoming summer tour.

McCartney’s newest song, “My Valentine,” will be featured in the new “Hear the Truth” ad. His latest album, Kiss on the Bottom was released on February 7. Also, on February 9, he will receive his own star on the Hollywood Walk of Fame. The following evening, McCartney will be honored as the 2012 Music Cares Person of the Year.

"JBL is synonymous with great sound and has consistently met the standards for my music. I’ve used JBL’s professional equipment throughout my career as a recording artist and touring musician. I want my fans to ‘Hear the truth,’ and that’s what JBL delivers,” states McCartney.

JBL notes that the commercial, which was shot in London, will bring to life the story behind “My Valentine” and that it’s role will ensure that listeners hear the beauty and nuance of the music.