‘People’s Choice Awards’ continue to slip

By Daniel S Levine,
The People's Choice Awards had its second lowest key demographic rating ever

The ratings for the People’s Choice Awards slipped again to its lowest key demographic rating since the 2008 show that was during the Writers’ Guild strike. Meanwhile, ABC had a strong night thanks to new episodes of its sitcoms, headlined by Modern Family.

CBS barely topped ABC in audience numbers with an average of 8.88 million viewers, according to HitFix. However, the network averaged just a 2.3 18-49 rating. The network stared off with a Criminal Minds repeat that drew 8.87 million viewers. The only hour that the People’s Choice Awards won was 9 p.m., with 9.85 million viewers and a 2.7 18-49 rating. In the second hour, it drew less viewers than Law & Order: SVU, coming in with just 7.91 million viewers. The Hollywood Reporter notes that the ceremony only had an overall 2.5 18-49 rating, an 8 percent drop from last year and its second lowest rating ever. Only the 2008 show did worse.

ABC came in second with 8.83 million viewers, but the best 18-49 rating with a 3.2 thanks to a full night of all new episodes. The Middle drew 9.6 million viewers and Suburgatory had 8.9 million. Modern Family was the night’s most watched show, drawing 12.3 million viewers and a huge 5.1 18-49 rating, but Happy Endings dragged ABC down in the 9 p.m. hour. The show managed 7.1 million viewers and a 3.1 18-49 rating. Revenge had a decent night with 7.5 million viewers and a 2.3 rating, according to Zap2It.

NBC also had a night of new shows, drawing 7.75 million viewers, but just a 1.9 18-49 rating. Entertainment Weekly reports that Whitney surprisingly had its best night since November, drawing 6.1 million viewers and a 2.1 18-49 rating. Are You There, Chelsea? had a decent debut with 6.4 million viewers and a 2.3 18-49 rating. Harry’s Law and Law & Order: SVU were also both up with 8.7 million and 8.4 million viewers, respectively.

Fox is still a week away from American Idol, but right now things aren’t looking up for the network, which drew just 3.04 million viewers and a 1.1 18-49 rating for two episodes of Mobbed.

A new One Tree Hill gave the CW a nice boost with 1.75 million viewers and a 0.9 18-49 rating.

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