Rihanna to serve as executive producer and star of new UK fashion reality show

By April Chieffo,
Singer Rihanna performs on NBC's 'Today' in Rockefeller Plaza on May 27, 2011 in New York City.....

Rihanna has conquered the world of music, and now she’s moving into a new industry: fashion.
According to E! News, the Barbados-born singer will serve as executive producer on a new fashion reality show in the UK. Her duties will include supervising casting for the show, as well as post production editing. The currently untitled show, which will air on Sky Living, will have Girls Aloud singer Nicola Roberts in search of the next great British designer over a 10-week period.
Rihanna is not just executive producer, she’ll also appear on the show, giving the designers challenges to create outfits for other celebrities and musicians. The ultimate challenge will be to create a unique outfit for Rihanna herself, which she will wear at a concert at London's Hyde Park in July 2012.
Host Nicola Roberts says Rihanna was perfect to join the project.
"I love both Rihanna's music and her style,” she said. “I love that she isn't afraid to try new things. Her style is personal and that's something I'm a fan of. You can see a genuine love for fashion in her. She is definitely one of my style icons."
Rihanna, who cites fashion as an inspiration in her life, says she’s “excited” to see other people show their individuality through designing.
"I've always had a great love of fashion. It's a constant source of inspiration in my life, and is a big reason why I've grown into the person and artist I am today," the singer said. "I have been very fortunate to work with some truly amazing designers and stylists throughout my career, and they have been instrumental in making sure my creative vision reaches the stage. I am excited to follow the journey of our aspiring contestants and see how their individuality influences their efforts during the course of the show."
The new show will air on Sky Living HD in the summer.



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