Sears Partners with the Kardashians

Karla Casillas
1/12/2011

The Kardashian sisters are launching a new 'kollection' in Sears nationwide beginning August.

The Kardashian trio are bringing their fashion to the masses. Kim announced the launch of the Kardashian Kollection at Sears on her Web site today. The collection will launch exclusively at Sears in August.

“We’ve always shopped at Sears, so we thought it was the perfect outlet for the Kardashian Kollection,” Kim wrote. “You guys are going to love it!”

The line will include 20 lingerie styles, 40 clothing pieces, 30 handbags and wallets, 12 shoe choices and accessories, according to Women's Wear Daily. The target audience is customers between ages 17 to 35.

“Khloe, Kourt and I each put our own personal style into the pieces so there’s a lot of variety and something for everyone!” Kim continued, promising “something for everyone.”

Prices haven’t been set yet, but will be in the range of other Sears brands, WWD reported.

The Kardashian Kollection is the latest endeavor for the Kardashian growing empire. They already have a line with Bebe, and have their K-Dash line sold on QVC.