ShoWest 2010 will be bestowing a lifetime achievement award to the producer of the upcoming adventure fantasy film Prince of Persia: The Sands of Time, Jerry Bruckheimer.
Bruckheimer will receive his prize at an awards banquet set to close the annual exhibition celebration on March 18. ShoWest will open at the Bally's and Paris hotels in Las Vegas on March 15. Those who attend this year’s movie industry trade show will be privy to a screening of Disney’s Prince of Persia on March 18.
"With billions earned worldwide at the box office, Jerry Bruckheimer has brought outstanding entertainment to movie going audiences for four decades," ShoWest managing director Robert Sunshine said. "From the action-packed Pirates of the Caribbean trilogy to this summer's Prince of Persia, Bruckheimer continues to bring audiences into movie theater seats and provides a movie going experience like no other."
Bruckheimer’s other credits include being the show runner for several hit television series such as the CBS police dramas Cold Case, CSI, CSI: NY, and CSI: Miami, the ABC drama The Forgotten and the CBS reality game show The Amazing Race. His producing credits include the 2009 Disney animated family fantasy film G-Force, the 2009 romantic comedy Confessions of a Shopaholic, 2004’s National Treasure and its 2007 sequel National Treasure: Book of Secrets and the four films in the Pirates of the Caribbean movie franchise.