Tim Tebow Ad Very Subtle

The Focus on the Family advertisement that aired during the Super Bowl on Sunday caused a lot of controversy in the weeks leading up to its viewing, but many people were left asking why after it aired on Sunday.

The advertisement was understated in its pro-life message and instead focused on Tim Tebow’s relationship with his mother.

"If there had not been all of that publicity over the last two weeks, this ad could have passed almost unnoticed. Who would have known what they're talking about? It's so subtle," Frances Kissling, former president of Catholics for Choice told the LA Times.

Others think that the way the message was conveyed was a strategic move on the part of Focus on the Family.

"What you see is the increasing sophistication of the pro-life movement. Focus on the Family has really been strategic. They went with the old adage 'less is more,' and they put a positive message out there," said Charmaine Yoest, president of Americans United for Life.