Timberlake Smells Real Good

Justin Timberlake has become the latest spokescelebrity to lend his likelihood to designer goods, signing on to front a new men's fragrance for Parfums Givenchy.

E Online reports that Justin will begin appearing in print ads for the as yet unnamed eau de Timberlake in June, while the actual scent won't be made available until October. Internationally, the cologne will launch in early 2009.

"Beyond his immense international notoriety, we chose Justin Timberlake because he's a true trendsetter who has redefined modern elegance," Parfums Givenchy's president, Alain Lorenzo, said Thursday.

Timberlake, who launched his own clothing line, William Rast, in 2005, can consider himself in good company in fronting the designer brand. Liv Tyler is the perfume maker's other current celebrity face, having fronted their Very Irresistible Givenchy fragrance since 2003.