What you gonna do when they come for you?

Make way for Bad Boy Latino. On Wednesday Music Mogul "Diddy" and Latin Music powerhouse Emilio Estefan, announced they would join forces-- a move that is sure to get the attention of music labels around the globe.

The two men are arguably the most widely-known producers in their respective genres and their plan to recruit, produce and market a musical roster for Bad Boy Latinos should up the ante in the currently explosive Latin Hip-Hop market.

Both men have won numerous Grammy's and Estefan, the husband of Cuban-American singer Gloria Estefan has worked with crossover stars like Shakira and Jennifer Lopez. The new label will most likely dive head-first into Reggaeton-a blend of Latin rhythms, reggae and hip-hop. The genre is flooding airwaves in urban markets all over the country.

A more formal announcement is expected from Diddy and Estefan tonight at a pre-VMA party in Miami.