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Sunday night’s Video Music Awards on MTV garnered an unusually huge amount of press on Monday, and is still making headlines. The ratings for the show were released last night, and it managed to draw MTV’s largest audience ever.
This year, the show managed a record-breaking 12.4 million viewers, according to Entertainment Weekly, which even beat out the NFL preseason game on NBC. It is now even one of the most-watched non-sporting events of the year.
Additionally, the ratings were a full nine percent better than last year’s VMAs.
According to E! News, there were a number of reasons that added up to the huge numbers, starting off with the Twitter explosion following Beyonce’s baby reveal. Since the show did not air live in all time zones, those on the West Coast could see the headlines and run to their television to see the news, boosting the audiences.
Hurricane Irene could also have been a huge factor, since those who had power on the East Coast were stuck inside.
The new episode of the Jersey Shore that aired before the VMAs also grabbed a much larger audience than it usually does. According to TV by The Numbers, 8 million people tuned in, a 40 percent jump from last year’s special pre-VMAs episode.