Queen Latifah Signs On to Endorse Jenny Craig

Queen Latifah announces her endorsement to Jenny Craig's 2008 campaign, with a slight twist.

The Oscar-nominated singer and actress, Queen Latifah, 37, has signed up to be the latest celebrity spokesperson for the weight-loss chain, reports People.com.

"We officially confirm that Queen Latifah will join the Jenny Craig program in January," Jenny Craig's vice president of marketing, Scott Parker, told People. "We are thrilled to have Queen Latifah support our mission of improving health by taking her first step toward achieving a more healthful lifestyle."

Parker adds: "Queen Latifah joins forces with Jenny Craig to communicate the importance of how small lifestyle changes, in the areas of diet and exercise, can have positive effects on overall health."

The Hairspray star, who has consistently celebrated her plus-size figure over the years, will have a "very different campaign, focused on a healthier lifestyle, not on getting onto a specific dress size," says Parker.

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