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Ludacris Signs Multi-Million Dollar Endorsement Deal with AT&T
8-Jul-2008
Written by: Steve Ruback
Ludacris becomes first rapper to ever ink endorsement deal with the company.
SOHH.com is reporting that Southern hip-hop artist Ludacris has signed a multi-million dollar endorsement contract with the AT&T phone company earlier today. With the agreement, Ludacris has become the first rapper to ever receive such a lucrative contract from the phone company.
The hip-hop artist has just finished shooting his first television commercial advertisement for the company, which is scheduled to air in August.
He provided a statement to the media in regards to the new AT&T advertisement, saying, “I had a lot a fun shooting this commercial. If you like the AT&T commercials you've seen then you'll love this one.”
According to SOHH.com, in the upcoming television advertisement, Ludacris explains to the viewers what they are missing out on by not having AT&T’s phone service.
The Atlanta native is going to be involved in online marketing through advertisements that will be placed on AT&T’s official Web site as part of the endorsement contract.
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