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CosmoGirl Magazine Will Close Its Doors
11-Oct-2008
Written by: Jessica McCumber
After a nine year run, the teen magazine will see its last issue in December.
Sad news is coming for all the teen girls out there who rush to their mailboxes each month to get their copy of CosmoGirl.
Hearst made the announcement Friday that December will see the last issue of CosmoGirl with subscribers from then on out receiving copies of Seventeen, reports Nytimes.com.
The company said in a statement, "Hearst Magazines has made a strategic decision to consolidate its teen publishing activities into Seventeen."
CosmoGirl joins the ranks of other magazines such as Hachette Filipacchie Media’s Elle Girl and Time, Inc.’s Teen People, who saw its doors close in 2006.
And just like Elle Girl did when it closed, CosmoGirl will be keeping its Web site, Cosmogirl.com, open for business.
Carolyn Dubi, director of print at Initiative, admitted, "These younger teen-oriented books have been slowly dying off."
She said that besides the obvious competition of the Internet, that nowadays teens are grabbing the same magazines as their older sisters and mothers.
Dubi said, “They’re turning toward books that are not so teen-oriented, so they’ll turn to a Cosmopolitan or a Glamour or a Vogue.”
Also to blame is a magazine industry that reportedly saw a 7.4 percent drop in ad pages during the first half of this year, according to the publisher’s Information Bureau. CosmoGirl’s fell even lower, with a 14.5 percent drop in ad pages.
The magazine closes almost 10 years after first opening its doors in 1999.
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