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2009 Is the Year of the Third Dimension
6-Jan-2009
Written by: Michael Pascua
Movies, commercials, cruises – all in three dimensions.
With the advances of technology, 3-D, an old concept used back in the day, has made a triumphant return. This year, not only will we see movies in three dimensions, we will see commercials. Here’s a look at some 3-D events happening.
The biggest event to happen is that several commercials during this year’s Super Bowl will be in 3-D. SoBe’s lizards will be in 3-D, as well as DreamWorks’ film Monsters vs. Aliens. There will be promotions from NBC starting Jan. 19 to remind everyone to buy their glasses.
Disney has always been very experimental with visual technology. After the success of Miley Cyrus’s 3-D movie, Disney has decided to create a 3-D movie of the Jonas Brothers. Clearly, everyone saw that coming. Girls will squeal watching scenes from the brother’s “Burning Up” tour and background footage. The film is slated for a release on Feb. 27. Also, if you’re on a Disney Cruise line, Disney will soon be including 3-D movies as part of the entertainment. Disney plans to supplement the 3-D movies with new in-theater effects, including fog, streamers, lasers, and stage lighting.
B-Movie horror films won’t be outdone. Supernatural’s Jensen Ackles will be starring in My Bloody Valentine. The film, based off of a 1980s flick, basically involves young teens dying on Valentine’s Day due to a killer. Basic slasher film premises. The film will be released on Jan. 16.
I’m afraid that a movie like My Bloody Valentine will resort to cheap tricks. The last two 3-D movies that I’ve watched were Tim Burton’s The Nightmare Before Christmas and Superman Returns. Nightmare succeeded in turning a classic movie into 3-D without tricks. Superman instead, was only partially 3-D and resorted to Superman swooping towards the audience to create the 3-D effect. Valentine already shows signs of cheap tricks from the preview, using swinging weapons and flames.
It is a little scary for people who get nauseated watching programs in 3-D. Two hours watching a movie can really throw off one’s equilibrium and create uneasiness after getting up. How exactly does NBC send out more than 50 million 3-D glasses to the masses? Pepsi plans to put 3-D glasses on SoBe cutouts at supermarkets and the like, but will people remember to bring their glasses to Super Bowl parties? Will 3-D fade into obscurity again or will it rise as a new variation to all visual mediums? Only time will tell.
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