Baby Einstein Offers Refund, Slams CCFC
Disney is offering refunds on their "Baby Einstein" videos because the series does not make children any smarter.
The announcement came after three years of immense pressure from the Campaign for a Commercial-Free Childhood, who claim that the series is not only unhelpful but might actually be damaging, citing the American Academy of Pediatrics' recommendation of no television for children under two years of age.
Susan McLain, the general manager of "Baby Einstein," wrote on the company's Web site that the CCFC was taking advantage of "parental guilt and uncertainty" and that "Baby Einstein" was only extending their current refund policy.
Disney is hardly the only company that has caught the attention of the CCFC, whose causes range from reducing childhood obesity to body image issues and media violence. Nickelodeon was recently slammed by the group for their "SpongeBob SquarePants" Burger King ads where women with large square-shaped butts dance provocatively to the song, "I Like Square Butts," a take-off of Sir Mix-a-Lot's "Baby Got Back."
The group also organized a letter-writing campaign to Scholastic, Inc. to stop the book publisher from selling Bratz items through their book clubs and book fairs.
