Lily Allen the Luddite?

After spending months venting her frustration with her non responsive record label, EMI, and dissatisfaction toward the industry in general, Lilly Allen has decided to set up shop and start her own label.

A disclaimer always seems to follow the 24 year old though, who only recently proclaimed she had no plans to make another album and was considering switching careers to acting.

It's Not Me, It's You at London's Q Awards, Allen was surprised by the response and told the Telegraph, "I was genuinely shocked by the way the whole album has been received. I really didn't assume I'd win. I think when you start making assumptions then that's when things start going wrong."

Allen's unconventional start began with her posting demos with the money Regal Recording gave her to produce an album. She posted the songs on her MySpace page and attracted thousands of fans and support her small label was slow in responding to. The site registers her songs as being played nearly 20 million times.

But once again, Allen will take the road less traveled and turn her back on the medium that has built her career. The self proclaimed "neo luddite" will stave off the internet in favor of basics.

"I've decided to separate myself from that world just as an experiment really - to look at how I consume the things I love in a different way. I always used to watch music videos on YouTube but it takes away their value. I've thrown away my laptop and I haven't got a Blackberry. I've cut myself off and it's been brilliant so far.

'"You actually get to hold your records and listen to them from start to finish in the way the artist wanted them to be heard."

Allen is scheduled to return as host of her BBC Three show Lily Allen and Friends in late 2010.