Bruno Star, NBC, Letterman Being Sued for $114M

Who's laughing now?

Comedian Sacha Baron Cohen, the man behind the flamboyant character Bruno, is being sued for $114 million in libel damages, New York Daily News reports.

Palestinian grocer and peace activist Ayman Abu Aita said the box office hit "Bruno" has ruined his life. Abu Aita travels with the character Bruno to the Ein El-Hilweh refugee camp in Lebanon to meet with a leader there. A caption that appears during the scene describes Abu Aita as a "Terrorist group leader, Al Aqsa Martyrs Brigade."

Abu Aita claims he's been receiving a lot of negative attention since the movie's premiere, including death threats. Abu Aita even said he was tricked into the film in the first place, saying he though Cohen was a German producer making a film about Palestinians - not a comedy.

Abu Aita alleges that when Baron Cohen spoke with David Letterman on TV last year, he said he had found a "real terrorist" through a contact at the CIA.

He is suing NBC Universal, Letterman and Baron Cohen.