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HandM dressing up Madonna
8-Jun-2006
Written by: Kevin Manahan
The European retail chain will lend its wardrobe to the pop diva - and the rest of her entourage, too.
Madonna and her minions don't need to worry about looking great off-stage; H&M will take care of that.
The Swedish retailer said Thursday that it had signed a deal to supply a complete off-stage wardrobe for Madonna and her crew during the singer's Confessions World Tour.
"This is a thrill for H&M," said Margareta van den Bosch, H&M's head of design. "Aside from being great fans of Madonna's music and fashion sense, we admire her ability to always be ahead of the trends in everything she does."
In a statement, Madonna voiced her enthusiasm for the new deal.
"Partnering up with H&M feels like a perfect fit. We'll all get to express ourselves in our own individual ways," Madonna said.
Hennes and Mauritz AB, better known as H&M, is Europe's largest fashion retailer and owns over 1,200 stores in 22 countries.
The Confessions World Tour began May 21 in Los Angeles and will make several stops across North America and Europe.
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