TBS hopes for their own "Adult Swim"
The network hopes to suck men in when they watch with their girlfriends.
Watch out Adult Swim, here comes TBS.
Well, not really. Adult Swim, Cartoon Network's nighttime programming, is aimed at men 18-35. TBS is looking to build from its primarily female audience with nighttime programming.
The Time Warner-owned network already has a pilot in the works, called "Late Night Buffet," a puppet talk show with human guests. TBS plans to put as many as seven projects in development.
TBS programming exec Michael Wright says the goal is to not only appeal to women, but rather for the "date movie" demographic: "She turns it on, but he watches it with her