Features
cds
Movies
Books
Travel
Product Reviews
Contests
message boards
Trivia
Celebrity Birthdays
Celebrity Sightings
Today In History
Search
Newsfeed
Advertising
Links
Refer A Friend
About Us
Contact Us

 


   

Home : Features : Movies : Fox Downsizes “Borat“ Opening

Share

Fox Downsizes “Borat“ Opening
25-Oct-2006
Written by: Kevin Manahan

Fox is cutting down the number of theaters showing the film due to a lack of audience awareness.

Less than two weeks from its Nov. 3 debut, "Borat" is being reduced to 800 theaters in its opening weekend, down more than half from 2,000 theaters.

Fox is citing the public's relative lack of awareness of the film for its downsized debut. According to surveys, many people outside big cities and college towns know nothing about the film.

"Our research showed it was soft in awareness," said Fox distribution chief Bruce Snyder.

Some analysts believe "Borat" may be suffering the same fate as this summer's "Snakes on a Plane," which was excessively hyped before its release only to earn mediocre numbers at the box office.

However, early screenings have seen mostly positive critical reviews about the film, which follows Kazakh journalist Borat as he travels across America.

The film’s star Sacha Baron Cohen created the Borat character as part of "Da Ali G Show," his popular U.K. comedy show.



Talk to other readers about this story.


Weekly News Alert

The entire contents of this web site are © 1995-2008 by TheCelebrityCafe.com.
Our content may not be reproduced in any manner, without written permission from TheCelebrityCafe.com